Creative Marketing Copywriter

  • Ancestry
  • Sep 17, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 27+ billion digitized global historical records, 100 million family trees, and 18 million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
We're looking for a writer who can work with Creative Directors, Art Directors and Marketing partners to create fresh copy and ideas across several projects, including video scripts, social posts, ad campaigns, site copy, and more.
The copywriter will lead the quality of any copywriting assigned, ensuring that it follows brand and voice standards, creative excellence, and that it delivers on the goals of the project.
Being able to write amazing copy is a must, and so is being able to develop new creative directions. We are looking for fresh thinking across many media—so come prepared to break out of the usual molds and push for big thinking! You will work directly with marketing and testing partners to better understand our customers, develop and collaborate on marketing and testing strategies, and be a valued partner on a dynamic team. We prefer that you are someone who can take complex information and concepts and distill them into clear communications that are easily understood by our target audience(s).

What You'll Do:

Work with the team to develop the tone and communication strategy for education and conversion content consistent with the Ancestry brandBuild copy consistency across all mediums by understanding the heart of our brand identity, and standardizing copy that meets all our internal legal, cultural, and brand requirements.Plan creative ways to market our products, offerings, and updates through multiple social channels, performance ads, and audio/video content.Work with a team of researchers, developers, analysts and product and marketing experts to translate marketing, testing and conversion strategies into creative solutionsGain an understanding of the motivations and behaviors of our target audience(s), to increase the relevance and effectiveness of your ideas

Who You Are:

Bachelor's degree in Communications, English, or equivalent experience3+ years of professional copywriting experienceExcellent writing, editing and conceptual skills demonstrating an ability to be very clear and concise in communicationExperience with testing and conversion-related creative and direct-response marketing
For benefits information, check out www.ancestrybenefits.com.
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.