Senior Manager, Brand Marketing Media

  • Ancestry
  • Sep 17, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 27+ billion digitized global historical records, 100 million family trees, and 18 million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
Do you love watching engaging video, no matter the screen? Motivated by brands that tell a compelling story to reach consumers? We are looking for a data-driven media professional with 4+ years hands-on experience managing video-focused brand campaigns to help guide Ancestry's evolution towards a consumer and brand-focused media strategy.
You will report to the Director of Brand Media, and you will manage all aspects of media planning including strategy, buying, execution, analysis and optimization of TV and Streaming investments. You will also help with the exploration and evaluation of other new channels.
In addition to having solid media strategy and investment planning experience, you will also have a passion and talent for ideation, creativity and compelling storytelling to create engaging messaging across multiple high-profile branded content opportunities.

What You'll Do:

Create and manage all TV and streaming campaigns for concept, strategy, audience understanding requirements including financial reporting and forecasting to ensure maximum efficacy in investmentGather, commission and oversee brand and consumer insight data and channel specific trends to inform future projectsWork with media agencies, vendor partners and in-house teams on buying and execution to ensure data visibility, reporting and measurement accuracy, and influence insights in response to the media strategyIdentify creative effectiveness to allow creative teams to uncover messaging and creative opportunities aligning to goalsOversee in partnership with Analytics and Brand Measurement Teams the learning and interpretation of performance data to improve and scale investment effortsRequest and review, media proposals, media plan/buying details and recommendationsAudit and evaluate media performance and identify necessary media opportunities to pressure test our investmentsAdvocate, support and help prioritize the logistical ad implementation requirements (assets, tagging) for campaigns, in partnership with Ad Ops teams

Who You Are:

You have 4+ years' experience in TV planning/buying (national broadcast, cable, direct-response) or comparable media planning experienceBA/BS in Marketing, Communications, History, Business, or EconomicsExperience in brand and audience-based media planning principlesComfortable interpreting data, deriving relevant media insights and using them to inform future campaignsHigh experience in Excel (pivot tables)Passion for the video medium, current industry news and evolving trends
For information on our benefits, please visit our website at http://ancestry.com/careers.
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.