Senior Manager, Marketing

  • Ancestry
  • Sep 29, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 27+ billion digitized global historical records, 100 million family trees, and 18 million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
About the Role:Ancestry is looking for a strategic, collaborative Senior Marketing Manager for a 12 month maternity leave contract. In this role you will lead a small local team driving customer growth across the Australia & New Zealand markets, and will also build and leverage relationships globally with key internal partners. You will lead the marketing function by planning, executing, and optimizing marketing activity designed to engage our target audiences throughout all stages of the funnel, and helping implement our marketing strategy to deliver growth. This opportunity is ideal for anyone who has wanted to accelerate market footprint in a start-up-like environment under the umbrella of a secure and well-resourced corporate parent. You will report to the Country Manager, Australia and will work partly from home & partly in our office in Sydney’s CBD (when restrictions allow).

What You Will Do

Media Strategy & Planning –Leading our media strategy and planning across the funnel with our media agency Brand Management – leading local brand strategy & concept ensuring it is executed across owned (email, onsite), paid (TV, radio, online video, social, digital display), and earned (organic social) Project & Campaign Management – plan and execute marketing strategy around larger campaigns and priority seasonal calendarised events throughout the yearAgency Management –Lead in the management of our creative, media, PR and social agency partners Data Analysis –review market research and consumer behaviour trends to recommend and drive strategy People Leadership – lead and develop two marketing managersStakeholder relationships – drive collaboration with key internal teams based on London, Dublin, Utah & San Francisco 

Requirements - who you are

7+ years' experience in similar marketing role, either client or agency sideExperience developing integrated creative and media planning, executing, and communicating results for consumer marketing, in an e-Commerce environmentExperience leading end-to-end campaign management across owned (email, onsite) and paid (TV, radio, online video, social, digital display, SEM) channelsThrive in a test-and-learn environment Clear and confident communicator, with experience in writing marketing communicationsProven organizational and project management skills including the ability to manage multiple, sometimes competing tasks under pressure, with an excellent eye for detailComfortable working both from the Sydney based office and from home with small remote teams in global territories including London, Dublin, San Francisco, and Salt Lake City. This will also entail flexibility to take calls outside regular working hours and an ability to travel internationally once or twice a year 
Please note that this position will be a work from home position until the City of Sydney provides guidance to wide return to office policies.
Working for Ancestry offers a career defining opportunity to be part of a fast-growing B2C online company with a vibrant culture and ample opportunities to advance your career.  Ancestry’s brand is, first and foremost, purpose-driven. We help unlock new understanding and meaningful connections for our customers every day. We connect people to the essence of what it means to be human using ingenious technologies, the imagination of scientific possibilities, and a deep understanding of the human need to belong. We empower journeys of personal discovery to enrich lives. About the Sector:This is a chance to optimize growth in an already high-growth industry for the Australian market, providing a unique opportunity to gain experience in both online subscription (Family History/Genealogy) as well as packaged products (DNA kits).
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Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.