Sr. Marketing Manager, Performance Marketing (Display & Social)

  • Ancestry
  • Oct 14, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 27+ billion digitized global historical records, 100 million family trees, and 18 million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
The Sr. Marketing Manager role is a key position leading strategy and execution for key components of Social & Display channels as part of the Performance Marketing team at Ancestry.  This role is responsible for managing various advertising channels including Performance Programmatic Display, Paid Social Media and OLV.  Strong candidates would have experience working cross-functionally in an enterprise level performance marketing team, with a 360 understanding of the platforms and infrastructure that drive both brand awareness and sales.
In this role you will interface with all levels at Ancestry and will be instrumental in evaluating marketing performance, developing customer acquisition, engagement and retention strategies, assessing new technologies and improving operational excellence with our agency partners and internal teams.

What You'll Do:

Responsible for day-to-day operations and campaign management of key performance marketing channels including paid social, programmatic display and OLV/CTV in partnership with external agency partners.Responsible for planning, operations, managing and optimizing multiple BAU and Promotional campaigns to drive profitable revenue growth.Partner with the Internal Ad Operations, Analytics, Brand team and digital agencies to execute and measure digital campaigns effectively across Brand and Performance Media.Work with Finance and Analytics teams to establish targets that balance in-platform measurement with our internal attribution system.Develop and pioneer recommendations of new tactics and strategies to test through our paid digital media efforts.Collaborate with Strategy & Analytics, CRM, and the Onsite Team to drive a deeper understanding of direct response digital marketing opportunities and to identify growth areas for the channels (optimal spend, frequency management, incremental performance, audience strategy, etc.).Analyze topline and log-level data to inform optimizations and best-practice recommendations.Write detailed program and test briefs and evolve platform KPIs, attribution and reporting, as learnings dictate.Gather input from a variety of internal and external sources to define product concepts; analyzes competitors and market trends; evaluate technologies; develop detailed requirements, feature definitions, implementation plans, and internal communications.

Who You Are:

Experience with set-up, day-to-day management and optimization of programmatic and paid media advertising including Paid Social, Programmatic Display and CTV.  Knowledge of various AdTech and MarTech platforms, execution, and measurement strategies. (GCM, DV360, Facebook/Instagram, Pinterest, etc.)Experience with multi-touch attribution vendors (set-up and analysis) and ability to analyze and interpret data to select appropriate attribution.5+ years of experience in digital planning, optimization and measurement, direct marketing, or digital marketing experience with a proven track record of developing and implementing multi-faceted digital marketing programs.Demonstrate strategic insight to develop/implement long term business and execution plans from Ancestry’s stated business objectives.Knowledge of Big Data and Personalization to drive audience-based strategies.Excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights.Able to manage multiple projects simultaneously.Excellent communication skills, both written and verbal.Highly organized and detail oriented.Working knowledge of business intelligence tools and data visualization platforms such as Adobe Analytics, GMP and Tableau.Ability to deal with change with a passion for innovation and creative problem solving.Ability to quickly learn and become fluent in new technologies.Bachelor's degree required.  MBA Preferred
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.