Marketing Cloud Email Specialist

  • Ancestry
  • Oct 21, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 27+ billion digitized global historical records, 100 million family trees, and 18 million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
Ancestry is seeking a self-motivated and detail-oriented candidate with a unique combination of technical ability and email marketing experience to join our marketing production team. You will be responsible for executing day-to-day operational tasks including segmenting customer data, produce email assets, QA, implement feedback and deploy tactical email campaigns and programs using Salesforce Marketing Cloud. You will help empower our customer’s journeys of personal discovery by collaborating with multiple departments to improve retention and support customer research, ensuring that email initiatives are complete, on-time, and executed with a high degree of accuracy and effectiveness.
This position is located in our Lehi, UT office.

What You'll Do:

Support the operations of the CRM channel working with marketing managers to create email campaigns and automated programs through Salesforce Marketing Cloud.Build, test, and deploy complex email campaigns that include a combination of A/B tests, audience splits, and dynamic personalization. Enhance existing HTML for mobile-responsive emails via HTML, CSS and/or AmpScript. Create complex segmentations using SQL logic and queries in Salesforce Marketing Cloud.Perform QA tests to ensure links, images, subject lines, and segmentation lists function properly and email renders accurately across various email clients using ReturnPath and Litmus.Perform other duties as assigned or required.

Who You Are:

Minimum 2 years email marketing experience preferred.Advanced understanding and practical application of Salesforce Marketing Cloud.Intermediate to advanced proficiency with HTML, SQL and AmpScript.Extremely detail-oriented, but still able to see the big picture.Proven record for problem resolution and successful completion of complex projectsTeam player with excellent interpersonal skills, ability to collaborate, self-motivated, energetic, "can-do" attitude in a fast-moving environment.Versatile/flexible, can manage competing demands and prioritize effectivelyStrong organization and project management skills.Ability to think logically and critically when troubleshooting along with a desire to grow your technical skill set
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.