Senior Director, Brand Marketing Media

  • Ancestry
  • Oct 28, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 27+ billion digitized global historical records, 100 million family trees, and 18 million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
We are looking for a data-driven, media professional with 10+ years hands-on experience managing high-visible Brand media campaigns to help guide Ancestry's evolution towards a consumer and brand-focused media strategy.You will help build a holistic strategy to grow our TAM and demand for Ancestry's suite of products. You will guide the Brand Media team's agenda and have a vision for developing the roadmap for growth marketing that advances the art and science of brand media.Reporting to the VP and Global Creative Director, you will promote ideas across the organization and partners and agencies to educate and action teams based on data-drive results and effects. You will have deep media landscape understanding across TV and digital channels with knowledge of the intricacies of upfront marketplaces and has a record for connecting brand goals to affect.The Brand Team is motivated by ideas, storytelling and impactful ways to intersect customers attention through all media touchpoints. You will also have a passion and talent for ideation, creativity and compelling storytelling to promote engaging messaging across multiple high-profile branded content opportunities.

What You'll Do:

Manage U.S brand media and digital strategy from concept, strategy, audience understanding requirements including financial reporting and forecasting to ensure maximum efficacy in investmentManage a team of marketers and lead any resourcing, outsourcing and scoping of projectsCollaborate within marketing and the broader organization on annual calendar, marketing messages and campaign projectsGather, commission and oversee brand and consumer insight data and channel specific trends to inform future plansManage supporting media agencies, vendor partners and in-house teams to ensure plans align to goal, and set reporting and measurement agendaPartner across marketing channels (performance, CRM, and on-site) to guarantee an integrated and holistic approachPresent progress against goals and marketing metrics to team and management

Who You Are:

You have 10+ years in house and/or agency marketing experienceExperience in brand and audience-based media planning principlesBe an exceptional marketer and storyteller with deep experience with content marketingComfortable interpreting data, deriving relevant media insights and using them to inform future campaignsHigh proficiency in Excel (pivot tables)BA/BS in Marketing, Communications, History, Business, or Economics
For information on our benefits, please visit our website at http://ancestry.com/careers.Benefits include: 401K Plan, Tuition Reimbursement, Life & Accident Insurance, 12 Paid Holidays, Flexible Vacation PTO, Sick Leave, Volunteer Time, Employer Perks: Ancestry Subscription and Discounts for Employee, Commuting and Parking Benefits, Ski Passes, Employee Referral, Fitness Reimbursement
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.