Senior Marketing Manager, Performance Digital Marketing

  • Ancestry
  • Oct 28, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 27+ billion digitized global historical records, 100 million family trees, and 18 million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
The Sr. Marketing Manager role is an essential position leading strategy for important components of Social & Display channels as part of the Performance Marketing team at Ancestry. You will manage multiple advertising channels including Performance Programmatic Display, Paid Social Media and OLV. You would have experience working in an enterprise level performance marketing team, with a 360 understanding of the platforms and infrastructure that promote both brand awareness and sales.Under the guidance of the Performance Marketing Director, you will work with all levels at Ancestry and will help evaluate marketing performance, developing customer acquisition, engagement and retention strategies, assessing new technologies and improving operational excellence with our agency partners and our teams.

What You'll Do:

Manage daily operations and campaign management of important performance marketing channels including paid social, programmatic display and OLV/CTV in partnership with external agency partners.Manage multiple BAU and Promotional campaigns to improve profitable revenue growth.Partner with the Internal Ad Operations, Analytics, Brand team and digital agencies to complete and measure digital campaigns across Brand and Performance Media.Work with Finance and Analytics teams to establish targets that balance in-platform measurement with our internal attribution system.Work with Strategy & Analytics, CRM, and the Onsite Team to promote a deeper understanding of direct response digital marketing opportunities and to identify growth areas for the channels (spend, frequency management, incremental performance, audience strategy).Analyze topline and log-level data to inform optimizations and best-practice recommendations.Write detailed program and test briefs and evolve platform indicators, attribution and reporting, as insights dictate.Gather input from a variety of all sources to determine product concepts; analyze competitors and market trends; evaluate technologies; develop detailed requirements, feature definitions, implementation plans, and internal communications.

Who You Are:

5+ years of experience in digital planning, optimization and measurement, direct marketing, or digital marketing experience with experience developing multi-faceted digital marketing programs.Bachelor's degreeExperience with set-up, daily management and optimization of programmatic and paid media advertising including Paid Social, Programmatic Display and CTV.Knowledge of different AdTech and MarTech platforms, execution, and measurement strategies. (GCM, DV360, Facebook/Instagram, Pinterest)Experience with multi-touch attribution vendors (set-up and analysis)Demonstrate strategic insight to develop/implement long term business and execution plans from Ancestry's goals.Knowledge of Big Data and Personalization to guide audience-based strategies.Working knowledge of business intelligence tools and data visualization platforms such as Adobe Analytics, GMP and Tableau
For information on our benefits, please visit our website at include: 401K Plan, Tuition Reimbursement, Life & Accident Insurance, 12 Paid Holidays, Flexible Vacation PTO, Sick Leave, Volunteer Time, Employer Perks: Ancestry Subscription and Discounts for Employee, Commuting and Parking Benefits, Ski Passes, Employee Referral, Fitness Reimbursement
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.