Senior Marketing Manager, SEO

  • Ancestry
  • Nov 25, 2021

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery.
With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
The Sr. Marketing Manager, SEO role is responsible for bringing new customers to Ancestry through natural search. You will be responsible for driving SEO traffic across our global portfolio of websites, under the guidance of the SEO Director. We are looking for well-rounded experience in both technical SEO and content marketing, plus the ability to communicate SEO needs to internal and external partners.

What You'll Do:

Help drive the SEO content strategy through keyword research and data-driven testingDraw insights from multiple data sources and communicate those findings with partnersDrive product initiatives that increase SEO growth at scale by translating business objectives into technical requirementsIdentify new SEO industry trends that could impact Ancestry websites and communicate those trends to the relevant partnersIncrease Ancestry’s international footprint through localized approaches to SEO in a growing number of countriesHelp coordinate reporting and auditing that is leveraged for prioritizing SEO improvements

Who You Are:

5+ years of enterprise SEO experience for medium to large websitesExperience with all aspects of SEO including content marketing, technical SEO and off-page optimizationFamiliar with a variety of web technologies including enterprise CMS tools, HTML, CSS, JavaScript, page rendering solutions and Core Web VitalsExperience with common SEO analytics and tools including Google Search Console, Google Analytics, Adobe Analytics, seoClarity, Conductor, BrightEdge, Searchmetrics, Google Data Studio, and SimilarwebComfortable working on large websites with millions of pages that require scalable approaches to SEO performance
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.