Senior Marketing Manager, Product Commercialization

  • Ancestry
  • Jan 07, 2022

Job Description

About Ancestry:When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. 
With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry.
As a Senior Manager of Product Commercialization at Ancestry, you will develop truly global go-to-market and revenue generating strategies that impact our company’s growth. With a strong bias for action, obsession with customer experiences and collaborative leadership style, you will establish partnerships with multiple marketing and product teams to develop and execute these strategies across our Family History and DNA products.

What You'll Do:

Define, lead and drive global go-to-market strategies for US and international markets including, market analysis, messaging, positioning, customer segmentation and pricing strategy.Help expand the business to new users in new regions by evolving our business strategy for current markets and defining launch strategies for new markets.Be recognized as an expert of our products and build strong partnerships with cross-functional teams including Product Management, Science, Operations, Market Research, Finance, Creative, CRM, Public Relations, Brand Analytics and Legal. Develop and drive revenue generating strategies with a customer-centric perspective and contribute to roadmap creation.

Who You Are:

5+ years professional experience in product marketing, product management or strategyThought leader skilled in developing and executing commercial strategies, including messaging, targeting, and pricing work Strong track record of collaborating cross functionally. Team leadership experience is a plusKnowledge and experience working with a range of marketing channels including performance media, CRM, brand media, Onsite, PR and social mediaSolid communication skills including building sophisticated presentations and story-tell to internal and external audiencesKnown as a creative problem solverComfortable leveraging data to make business recommendations
For information on our benefits, please visit our website at
Benefits include: 401K Plan, Tuition Reimbursement, Life & Accident Insurance, 12 Paid Holidays, Flexible Vacation PTO, Sick Leave, Volunteer Time, Employer Perks: Ancestry Subscription and Discounts for Employee, Commuting and Parking Benefits, Ski Passes, Employee Referral, Fitness Reimbursement
Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.