Marketing Coordinator- Email Marketing

About Halda

Halda is a fast-growing SaaS (Software as a Service) business based in Provo, UT. Our team is on a mission to deliver efficient, student-centered website personalization that drives full-funnel conversion for higher ed and K-12 schools. By leveraging the capabilities of artificial intelligence, Halda enables education institutions to create personalized experiences that drives better engagement and more conversions. The platform offers three main products: Halda Discover, Halda Capture, and Halda Nudge. Each carries a range of features designed to solve specific problems faced by enrollment management professionals.

Position Title: Marketing Coordinator - Email Marketing

Location: Provo, Utah

Experience:

1 to 2 years of B2B marketing experience required

Job Overview

As the Marketing Coordinator, you will play a vital role in crafting and managing compelling marketing campaigns in support of our 10+ person sales team. Your expertise in email marketing strategies will be leveraged to engage prospects, drive lead generation, and create impactful sales conversations. You will work closely with the Head of Marketing to implement strategic initiatives that align with our company's vision and boost our market presence.

Responsibilities and Duties

Develop, execute, and optimize email marketing campaigns tailored to the needs of our sales team.

Craft persuasive and engaging email content to nurture leads and facilitate sales conversations.

Monitor and analyze email performance metrics, providing actionable insights for continuous improvement.

Collaborate with the marketing team on strategic campaigns and overall strategy.

Collaborate with the creative team to design visually appealing email templates that align with our brand guidelines.

Manage email distribution lists and segmentations to ensure targeted and relevant communications.

Stay informed about industry trends and best practices to keep our email marketing strategies fresh and effective.

Maintain and troubleshoot email marketing systems, ensuring seamless functionality and high deliverability rates.

A/B test subject lines, content, and designs to maximize email open rates and click-through rates.

Work cross-functionally with the sales team to align email marketing efforts with their objectives and challenges.

Ensure compliance with relevant data protection and privacy regulations in all email communications.

Other marketing duties as assigned.

Qualifications

Bachelor's degree in Marketing, Communications, or related field preferred.

1 to 2 years of experience in B2B Marketing with a proven track record of successful email marketing campaigns.

Demonstrated proficiency with email marketing systems and tools.

Strong experience with HubSpot preferred, showcasing expertise in setting up campaigns, workflows, and reporting.

Exceptional copywriting skills with a focus on persuasive and engaging messaging.

A data-driven mindset, with the ability to analyze performance metrics and adapt strategies accordingly.

Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.

A proactive and collaborative approach to work, thriving in a fast-paced and dynamic environment.

Knowledge of current email marketing trends, best practices, and industry benchmarks.

Familiarity with the higher education and recruitment marketing sectors is a plus.

Join Our Team:

At Halda, Inc., we value innovation, creativity, and dedication. As a Marketing Coordinator - Marketing Email, you will be an essential part of our dynamic team, contributing to our continued growth and success. If you are passionate about marketing, possess a data-driven mindset, and thrive in a collaborative environment, we welcome you to apply and make an impact with us.

To Apply:

Interested candidates are encouraged to submit their resume, cover letter, and any relevant portfolio materials to info@halda.io. Please indicate "Marketing Coordinator - Marketing Email" in the subject line of your email. We look forward to reviewing your application and getting to know you better.

Job Type: Full-time

Benefits:

Dental insurance

Health insurance

Health savings account

Paid time off

Parental leave

Vision insurance

Schedule:

8 hour shift

Monday to Friday

Ability to commute/relocate:

Provo, UT 84601: Reliably commute or planning to relocate before starting work (Required)

Education:

Bachelor's (Preferred)

Experience:

Email marketing: 1 year (Preferred)

Work Location: In person