Digital Marketing Specialist

$40,000 - $50,000 yearly
  • Altabank
  • American Fork, UT, USA
  • Jul 19, 2021
Full time Business Development

Job Description

Altabank, the largest community bank in Utah, is hiring a Digital Marketing Specialist for the Marketing Department in American Fork.

 

Responsibilities:

  • Market Altabank’s product verticals by developing and implementing digital campaigns on multiple platforms such as Google Ads, GDN, Microsoft Ads, and others
  • Perform frequent keyword research and proactively identifies new opportunities for campaign and website optimization
  • Identifies key SEO opportunities and implements a successful multi-platform strategy
  • Utilizes Google Analytics and other internal data systems to track, analyze, and report data
  • Simultaneously manages multiple PPC campaigns in Google Ads and Bing; recommends and builds out new campaigns to achieve the best ROI
  • Supports the digital marketing team through research and analysis of company data including target audiences, competitors, product trends, etc.
  • Effectively manages search marketing budget

Requirements:

  • 2-4 years working as a SEM Specialist or similar role
  • 2+ years implementing successful SEO strategies
  • 1-2 years managing Google Ads
  • Working knowledge of Wordpress
  • Independent problem-solver and proactive, solution-focused attitude
  • Experience with Google Analytics and Google Tag Manager
  • Strong analytics skills

Preferred:

  • Bachelor’s degree in Marketing or related field
  • Certification in Google Ads and Google Analytics
  • Experience using Google Data Studio
  • Experience with Salesforce and/or Salesforce Marketing Cloud
  • Knowledge of HTML and CSS

 

We offer competitive pay based on experience, excellent full benefit package, paid time off and holiday pay.