Altabank, the largest community bank in Utah, is hiring a Digital Marketing Specialist for the Marketing Department in American Fork.
- Market Altabank’s product verticals by developing and implementing digital campaigns on multiple platforms such as Google Ads, GDN, Microsoft Ads, and others
- Perform frequent keyword research and proactively identifies new opportunities for campaign and website optimization
- Identifies key SEO opportunities and implements a successful multi-platform strategy
- Utilizes Google Analytics and other internal data systems to track, analyze, and report data
- Simultaneously manages multiple PPC campaigns in Google Ads and Bing; recommends and builds out new campaigns to achieve the best ROI
- Supports the digital marketing team through research and analysis of company data including target audiences, competitors, product trends, etc.
- Effectively manages search marketing budget
- 2-4 years working as a SEM Specialist or similar role
- 2+ years implementing successful SEO strategies
- 1-2 years managing Google Ads
- Working knowledge of Wordpress
- Independent problem-solver and proactive, solution-focused attitude
- Experience with Google Analytics and Google Tag Manager
- Strong analytics skills
- Bachelor’s degree in Marketing or related field
- Certification in Google Ads and Google Analytics
- Experience using Google Data Studio
- Experience with Salesforce and/or Salesforce Marketing Cloud
- Knowledge of HTML and CSS
We offer competitive pay based on experience, excellent full benefit package, paid time off and holiday pay.